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JOICO

Product Compare (0)
 JOICO INSTANT REFRESH DRY SHAMPOO-200ml

JOICO INSTANT REFRESH DRY SHAMPOO-200ml

$20.95

JOICO

WE SOOO GET IT:There are days when a full-on shampoo just doesn’t make the schedule. Or days when your hair just needs a little something-something… even if it’s merely the scent of a freshly-washed coif. The answer, invariably, is our Instant Refresh Dry Shampoo…magic-in-a-can that literally brings hair back to life in seconds, zapping the greasies, an..

 JOICO: BLONDE LIFE BRIGHTENING CONDITIONER-1ltrs

JOICO: BLONDE LIFE BRIGHTENING CONDITIONER-1ltrs

$58.35

JOICO

We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.PERFECT CHOICE FOR:Any bleached, ..

 JOICO: BLONDE LIFE BRIGHTENING MASQUE-150ml

JOICO: BLONDE LIFE BRIGHTENING MASQUE-150ml

$25.95

JOICO

This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.PERFECT CHOICE FOR: Any bleached, double-processed, or high-lifted blonde hair. THE INSID..

 JOICO: BLONDE LIFE BRILLIANT GLOW BRIGHTENING OIL...

JOICO: BLONDE LIFE BRILLIANT GLOW BRIGHTENING OIL...

$27.65

JOICO

Get ready for a blast of crystal-clear shine and softness — the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each delicate strand with a mega-watt gleam.BENEFITS:Makes blonde hair app..

 JOICO: COLOR BALANCE BLUE CONDITIONER-300ML

JOICO: COLOR BALANCE BLUE CONDITIONER-300ML

$17.55

JOICO

Our color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.PERFECT CHOICE FOR: Naturally dark-brunette hair with salon highlights.THE INSIDE SECRET: Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Compl..

 JOICO: COLOR BALANCE BLUE SHAMPOO-300ML

JOICO: COLOR BALANCE BLUE SHAMPOO-300ML

$15.00

JOICO

Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?PERFECT ..

 JOICO: COLOR BALANCE PURPLE CONDITIONER-300ml

JOICO: COLOR BALANCE PURPLE CONDITIONER-300ml

$17.55

JOICO

Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.PERFECT CHOICE FOR: Blondes (especially platinum) and gray/silver hair.THE INSIDE SECRET: Multi-Spectrum Defense Complex helps protect color from fading and ..

 JOICO: COLOR BALANCE PURPLE SHAMPOO-300ML

JOICO: COLOR BALANCE PURPLE SHAMPOO-300ML

$15.00

JOICO

The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here.PERFECT CHOICE FOR: Blondes (especially platinum) and..

 JOICO: COLOR ENDURE SULFATE-FREE CONDITIONER-1lt

JOICO: COLOR ENDURE SULFATE-FREE CONDITIONER-1lt

$39.90

JOICO

In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.PERFECT CHOICE FOR: Those with color-treated hair looking to preserve the integrity of both shade and depth.THE INSIDE SECRET: Keratin Amino Acids bolster..

 JOICO: COLOR ENDURE VIOLET SULFATE-FREE CONDITION...

JOICO: COLOR ENDURE VIOLET SULFATE-FREE CONDITION...

$15.00

JOICO

Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.THE INSIDE SECRET: It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, o..

 JOICO: COLOR ENDURE VIOLET SULFATE-FREE SHAMPOO-1...

JOICO: COLOR ENDURE VIOLET SULFATE-FREE SHAMPOO-1...

$36.40

JOICO

Maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?PERFECT CHOICE FOR: Blonde or gray hair that wants to stay calm, cool, and perfected.THE INSIDE SECRET: Our Multi-Spectrum Defense Complex comes to the rescue with Antioxidan..

 JOICO: COLOR INFUSE BROWN CONDITIONER-300ML

JOICO: COLOR INFUSE BROWN CONDITIONER-300ML

$17.55

JOICO

Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It’s a honey of a way to care for your hair.PERFECT CHOICE FOR: Light-to-medium brown hair with salon or natural-gold highlights.THE INSIDE SECRET: Multi-Spectrum Defense Complex helps protect color against fading, while our..

 JOICO: COLOR INFUSE BROWN SHAMPOO-300ml

JOICO: COLOR INFUSE BROWN SHAMPOO-300ml

$15.00

JOICO

In fact, the richest, most sumptuous manes have delicious, dimensional tones of honey and gold–strands that seem to dance in the light. Until they don’t. And that’s when Color Infuse Brown Shampoo comes to the rescue, enhancing those highlights and illuminating those naturally paler pieces like nothing else. The icing on the cake? You get this golden glo..

 JOICO: COLOR INFUSE RED CONDITIONER-300ml

JOICO: COLOR INFUSE RED CONDITIONER-300ml

$17.55

JOICO

It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might.PERFECT CHOICE FOR: Any shade of red (from nature or not)… ginger, scarlet, and everything in between.THE INSIDE SECRET: Multi-Spectrum Defense Complex pairs a fade-defying blend of Green Tea Extracts and UV protect..

 JOICO: COLOR INFUSE RED SHAMPOO-300ml

JOICO: COLOR INFUSE RED SHAMPOO-300ml

$15.00

JOICO

We thought it was only fair to give our favorite Gingers their very own shampoo… one that brings on a rosy glow, and puts color-stripping to a screeching halt. Then we went one better: by adding ingredients that amp up the shine factor and put frizz to shame.PERFECT CHOICE FOR: Any shade of red… color treated or au naturel. Color Infuse never discr..

 JOICO: CURL CO+WASH WHIPPED CLEANSING CONDITIONER...

JOICO: CURL CO+WASH WHIPPED CLEANSING CONDITIONER...

$22.60

JOICO

Something that cleanses and nourishes your hair in a single move. Something that zaps the frizz. And even more importantly…something that leaves you with perfectly healthy, shiny, textured tendrils day after day. And we’ve got just the thing: Curl Co+Wash not only gives you the wham-bam punch of a two-in-one cleansing system and curl enhancing ingredient..

 JOICO: ICE HAIR SPIKER BLAST SPRAY ADHESIVE-10 oz...

JOICO: ICE HAIR SPIKER BLAST SPRAY ADHESIVE-10 oz...

$18.85

JOICO

PRODUCT DETAILS: An extra-firm hairspray with a fresh vanilla fragrance, and extreme resins and vinyl derivatives that lock everything in place.HOW TO USE: For total hold and the most attention-getting lift. Hold can 8 to 12 inches from head and spray. For more extreme effects, spray during and after styling. WHAT DOES THIS DO: Often referre..

 JOICO: JOIMIST MEDIUM STYLING & FINISHING SPR...

JOICO: JOIMIST MEDIUM STYLING & FINISHING SPR...

$20.95

JOICO

The blowout’s perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That’s exactly the time to reach for our JoiMist Medium Styling & Finishing Spray… a right-down-the-middle hold that locks your look all day long; blocks humidity; adds shine; and still we..

JOICO - DAILY CARE CONDITIONER-Litre

JOICO - DAILY CARE CONDITIONER-Litre

$39.90

JOICO

We love the versatility of our Daily Care Conditioner – you can actually leave it in or rinse it out, depending on how much moisture you’re seeking. (And even then, it will never weigh hair down or cause a case of the greasies). Bonus: Its unique slip-feel makes blowdrying a breeze.PERFECT CHOICE FOR: Normal-to-dry hair (especially anyone who has ch..

JOICO-SPIKER COLORZ/JOICO COLORED STYLING GLUE RED...

JOICO-SPIKER COLORZ/JOICO COLORED STYLING GLUE RED...

$12.50

JOICO

A colored maximum hold styling glue. Use to style and color hair...

JOICO:  ICE HAIR FINISHER SHAPING HAIR SPRAY- 300m...

JOICO: ICE HAIR FINISHER SHAPING HAIR SPRAY- 300m...

$17.85

JOICO

A medium-hold working spray Goes on with a natural, nonsticky feel Submits to your styling whims...

JOICO:  K-PAK PROTECT & SHINE SERUM-50ml

JOICO: K-PAK PROTECT & SHINE SERUM-50ml

$22.60

JOICO

Just a drop or two, and we’re talking unparalleled gleam, color vibrancy, and actual protection against dryness, frizzies, and flyaways.PERFECT CHOICE FOR: Coifs that are colored or not; cropped or cascading; curly or poker-straight. Every hair type benefits from our high-beam treatment.THE INSIDE SECRET: Bio-Advanced Peptide Complex and Kerat..

JOICO:  SHAMPOOING K-PAK - 300ml

JOICO: SHAMPOOING K-PAK - 300ml

$17.55

JOICO

PERFECT CHOICE FOR: Fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial). THE INSIDE SECRET:Think of our formula as a missile on a mission. This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, and res..

JOICO: : COLOR BALANCE PURPLE SHAMPOO-1ltr

JOICO: : COLOR BALANCE PURPLE SHAMPOO-1ltr

$39.90

JOICO

The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here.PERFECT CHOICE FOR: Blondes (especially platinum) and gray/..

JOICO: BEACH SHAKE TEXTURIZING FINISHER-250ml

JOICO: BEACH SHAKE TEXTURIZING FINISHER-250ml

$22.60

JOICO

Beach Shake texturizing finisher creates plush separation, moisture and a satin finish with no drying salts or sticky sugars. This unique hybrid combines coconut oil, sunflower oil, beeswax and flexible resins for a beachy look without the sandy strandsHOW TO USE:Shake and apply on dry hair, lightly lifting layers whilst continuously spraying and lettin..

JOICO: BLONDE LIFE BRIGHTENING CONDITIONER-300ml

JOICO: BLONDE LIFE BRIGHTENING CONDITIONER-300ml

$22.65

JOICO

We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.PERFECT CHOICE FOR:Any bleac..

JOICO: BLONDE LIFE BRIGHTENING SHAMPOO-1ltre

JOICO: BLONDE LIFE BRIGHTENING SHAMPOO-1ltre

$55.00

JOICO

A satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?PERFECT CHOICE FOR:Any bleached, double-proc..

JOICO: BLONDE LIFE BRIGHTENING SHAMPOO-300ml

JOICO: BLONDE LIFE BRIGHTENING SHAMPOO-300ml

$20.95

JOICO

A satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?PERFECT CHOICE FOR:Any bleached, doubl..

JOICO: BLONDE LIFE BRIGHTENING VEIL--150ml

JOICO: BLONDE LIFE BRIGHTENING VEIL--150ml

$24.30

JOICO

Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving you with a super-manageable, comb-able, frizz-free halo of fair hair. Stocked with the richest exotic oils, our pale Veil protector restores your golden glow to its glistening best…the ultimate trifecta when used in conjunction with Blonde Lif..

JOICO: BLONDE LIFE BRILLIANT TONE VIOLET SMOOTHING...

JOICO: BLONDE LIFE BRILLIANT TONE VIOLET SMOOTHING...

$25.95

JOICO

Light as a cloud and cool as can be…that’s the beauty of Brilliant Tone Violet Foam Styler, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.BENEFITS:Instantly tones blonde hair, banishing brassiness in a single applicationMaintains the beautiful brightness of cool, blonde hairAdds luxu..

Joico: Body Luxe Root Lift Volumizing Foamd-300m

Joico: Body Luxe Root Lift Volumizing Foamd-300m

$20.95

JOICO

MEDIUM-HOLD, ALCOHOL-FREE VOLUMISING FOAM DESIGNED FOR LIFT AT THE SCALP.Targeted root-applicator nozzle makes it easy to boost volume at the scalp area for added style support.Joico Body Luxe Root Lift Volumizing Foam has been created for those desiring increased styling responsiveness with firm-holding root support. This targeted foam adds lift and v..

JOICO: BODY LUXE VOLUMIZING CONDTIONER-300ml

JOICO: BODY LUXE VOLUMIZING CONDTIONER-300ml

$15.75

JOICO

Our luxurious formula manages to give you all the lift and dimension you’re looking for, while leaving hair bouncy, buoyant… and tangle free.PERFECT CHOICE FOR: Fine-to-normal hair types who want to be in a weight class all their own.THE INSIDE SECRET: Our zero-weight Oat Protein Complex (the staple of any bodybuilder’s hair diet) combines two ..

JOICO: BODY LUXE VOLUMIZING CONDTIONER-Litre

JOICO: BODY LUXE VOLUMIZING CONDTIONER-Litre

$39.90

JOICO

Our luxurious formula manages to give you all the lift and dimension you’re looking for, while leaving hair bouncy, buoyant… and tangle free.PERFECT CHOICE FOR: Fine-to-normal hair types who want to be in a weight class all their own.THE INSIDE SECRET: Our zero-weight Oat Protein Complex (the staple of any bodybuilder’s hair diet) combines two powe..

JOICO: BODY LUXE VOLUMIZING ELIXIR-200ml

JOICO: BODY LUXE VOLUMIZING ELIXIR-200ml

$19.95

JOICO

It’s a powerful Elixir that creates a luxuriously dense effect in a single application.PERFECT CHOICE FOR:The finest, skinniest strands (but they won’t be for long).THE INSIDE SECRET: Our zero-weight Oat Protein Complex thickens and volumizes without adding a single unwanted ounce.HOW TO USE: Be generous and apply a good-size..

JOICO: BODY LUXE VOLUMIZING SHAMPOO-300ml

JOICO: BODY LUXE VOLUMIZING SHAMPOO-300ml

$13.35

JOICO

Our Body Luxe Volumizing Shampoo powers up the body, volume, and thickness of the finest strands without weighing hair down. Watch your texture transform before your very eyes… a before-and-after.PERFECT CHOICE FOR: Fine-to-normal hair types that crave a fuller figure.THE INSIDE SECRET: It’s a well-known fact that bodybuilders love their oatme..

JOICO: BODY LUXE VOLUMIZING SHAMPOO-Litre

JOICO: BODY LUXE VOLUMIZING SHAMPOO-Litre

$36.40

JOICO

Our Body Luxe Volumizing Shampoo powers up the body, volume, and thickness of the finest strands without weighing hair down. Watch your texture transform before your very eyes… a before-and-after.PERFECT CHOICE FOR: Fine-to-normal hair types that crave a fuller figure.THE INSIDE SECRET: It’s a well-known fact that bodybuilders love their oatmeal. W..

JOICO: BODY SHAKE TEXTURIZING FINISHER-250ml

JOICO: BODY SHAKE TEXTURIZING FINISHER-250ml

$22.60

JOICO

This hybrid combines invisible aluminum starch with crystal clear hold resins and dry conditioners that build lush locks with a velvety matte finish and all day volume. This body building mist absorbs oils to give roots a boost while plumping up hair for body, with a soft, clean feel. HOW TO USE: Shake and apply all over dry hair for instant th..

JOICO: COLOR BALANCE BLUE CONDITIONER-1ltr

JOICO: COLOR BALANCE BLUE CONDITIONER-1ltr

$43.25

JOICO

Our color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.PERFECT CHOICE FOR: Naturally dark-brunette hair with salon highlights.THE INSIDE SECRET: Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex del..

JOICO: COLOR BALANCE BLUE SHAMPOO-1ltr

JOICO: COLOR BALANCE BLUE SHAMPOO-1ltr

$39.90

JOICO

Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?PERFECT CHOI..

JOICO: COLOR BALANCE PURPLE CONDITIONER-1ltr

JOICO: COLOR BALANCE PURPLE CONDITIONER-1ltr

$43.25

JOICO

Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.PERFECT CHOICE FOR: Blondes (especially platinum) and gray/silver hair.THE INSIDE SECRET: Multi-Spectrum Defense Complex helps protect color from fading and losing..

JOICO: COLOR CO+WASH WHIPPED CLEANSING CONDITIONER...

JOICO: COLOR CO+WASH WHIPPED CLEANSING CONDITIONER...

$22.60

JOICO

A breakthrough hybrid system of cleansing and conditioning gives you three times more color protection than other co-wash products, and locks down your new hue until your next visit to the salon. Our cool dispensing system puts a dollop of this sulfate-free, ultra-rich “whipped” cream right into the palm of your hand—a dollop that’s HALF the size of othe..

JOICO: COLOR ENDURE SULFATE-FREE CONDITIONER-300ml

JOICO: COLOR ENDURE SULFATE-FREE CONDITIONER-300ml

$15.75

JOICO

In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.PERFECT CHOICE FOR: Those with color-treated hair looking to preserve the integrity of both shade and depth.THE INSIDE SECRET: Keratin Amino Acids b..

JOICO: COLOR ENDURE SULFATE-FREE SHAMPOO-1ltr

JOICO: COLOR ENDURE SULFATE-FREE SHAMPOO-1ltr

$36.40

JOICO

We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, eith..

JOICO: COLOR ENDURE SULFATE-FREE SHAMPOO-300ml

JOICO: COLOR ENDURE SULFATE-FREE SHAMPOO-300ml

$13.35

JOICO

We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, ..

JOICO: COLOR ENDURE VIOLET SULFATE-FREE SHAMPOO-30...

JOICO: COLOR ENDURE VIOLET SULFATE-FREE SHAMPOO-30...

$13.35

JOICO

Maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?PERFECT CHOICE FOR: Blonde or gray hair that wants to stay calm, cool, and perfected.THE INSIDE SECRET: Our Multi-Spectrum Defense Complex comes to the rescue with Anti..

JOICO: COLOR INFUSE COPPER CONDITIONER-300ML

JOICO: COLOR INFUSE COPPER CONDITIONER-300ML

$17.55

JOICO

There’s nothing like spicy ginger to heat up a hairstyle; but those seductively fiery ‘dos are known to fade a tad fast for our liking. Not any more–thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 p..

JOICO: COLOR INFUSE COPPER SHAMPOO-300ML

JOICO: COLOR INFUSE COPPER SHAMPOO-300ML

$15.00

JOICO

We wanted to make copper tops stronger longer. So we did… by creating a wow-of-a-shampoo that restores rich auburn and reddish ‘dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for u..

JOICO: CURL CLEANSING SULFATE-FREE SHAMPOO-300ml

JOICO: CURL CLEANSING SULFATE-FREE SHAMPOO-300ml

$15.00

JOICO

We like to think of your curls as a blessing; and you’re going to start seeing them that way, too, once you shampoo with this sulfate-free, purifying formula–specifically designed to put the boing back in your ‘do. As in: full-body curls that move and bounce without a frizzy strand in sight; plus, breakage reduced by 64 percent. If that doesn’t have you..

JOICO: CURL CLEANSING SULFATE-FREE SHAMPOO-Litre

JOICO: CURL CLEANSING SULFATE-FREE SHAMPOO-Litre

$39.90

JOICO

We like to think of your curls as a blessing; and you’re going to start seeing them that way, too, once you shampoo with this sulfate-free, purifying formula–specifically designed to put the boing back in your ‘do. As in: full-body curls that move and bounce without a frizzy strand in sight; plus, breakage reduced by 64 percent. If that doesn’t have you jump..

JOICO: CURL CONTROLLING ANTI-FRIZZ STYLER-100ml

JOICO: CURL CONTROLLING ANTI-FRIZZ STYLER-100ml

$17.90

JOICO

Inventively designed to leave frizz where it belongs (no where near you… for three full days). Even with the 90-percent humidity of, say, Florida in August, curls stay controlled, smooth, and beautifully distinct.PERFECT CHOICE FOR: Dry, inconsistent, misbehaving curls and waves in need of some serious structure.THE INSIDE SECRET: Our three-pro..

JOICO: CURL DEFINING CONTOURING FOAM-WAX-150ml

JOICO: CURL DEFINING CONTOURING FOAM-WAX-150ml

$17.90

JOICO

This supercharged product pumps out as a rich, creamy foam… then transforms on contact into a silky wax, gliding easily through hair to create the strongest, most touchable curls ever. The finish is smooth and dry, locking in your curls like a true hero.PERFECT CHOICE FOR: Erratic, frizzy, curly, wavy hair in need of a silky, defined texture that s..

JOICO: CURL NOURISHED CONDITIONER -Litre

JOICO: CURL NOURISHED CONDITIONER -Litre

$43.25

JOICO

You know the old adage, One size fits all? Well, that’s actually true when you’re talking about our amazingly versatile conditioner, formulated to weightlessly nourish and rebuild curls while kicking frizz to the curb. Leave it in if you want supreme moisture and a whole lot of control over your thick, coarse, “misbehaving” curls; rinse it out if you’re look..

JOICO: CURL NOURISHED CONDITIONER-300ml

JOICO: CURL NOURISHED CONDITIONER-300ml

$17.50

JOICO

You know the old adage, One size fits all? Well, that’s actually true when you’re talking about our amazingly versatile conditioner, formulated to weightlessly nourish and rebuild curls while kicking frizz to the curb. Leave it in if you want supreme moisture and a whole lot of control over your thick, coarse, “misbehaving” curls; rinse it out if you’re..

JOICO: CURL PERFECTED CURL CORRECTING MILK-150ml

JOICO: CURL PERFECTED CURL CORRECTING MILK-150ml

$17.90

JOICO

With a perfect PH balance of 3.5-4.5, this lightweight emulsion seals each strand, causing curls to constrict and evenly push out moisture – the secret to avoiding those speed-drying, kinky ends. Better yet, it’s the perfect cutting lotion, dampening curls minus any major shampoo-bowl/combing/toweling maneuvers.PERFECT CHOICE FOR: All curl types – f..

JOICO: CURL REFRESHED REANIMATING MIST-150ml

JOICO: CURL REFRESHED REANIMATING MIST-150ml

$17.90

JOICO

Think of Curl Refreshed as CPR in a bottle… a couple of pumps of the cool squeeze handle, and curls are instantly revived and brought back to life. Trust us: It’s the defib you’ll want to throw in your purse.PERFECT CHOICE FOR: All curls and waves that need a bit of rehab.THE INSIDE SECRET: Our three-pronged approach includes Triple-Oil Comple..

JOICO: DAILY CARE BALANCING CONDITIONER  -300ml

JOICO: DAILY CARE BALANCING CONDITIONER -300ml

$13.70

JOICO

PERFECT CHOICE FOR: Normal hair that wants to stay normal – our balancing formula knows exactly how much moisture to parcel out for optimal hydration.THE INSIDE SECRET: In addition to powerful Quadramine Complex, which reconstructs hair from cuticle to cortex, we’ve also added our exclusive Bio-Advanced Peptide Complex to protect hair from futu..

JOICO: DAILY CARE LEAVE-IN DETANGLER-300ml

JOICO: DAILY CARE LEAVE-IN DETANGLER-300ml

$15.75

JOICO

The Daily Care Leave-In Detangler delivers body and shine; protects hair from the elements; and throws in a good bit of The Daily Care Leave-In Detangler delivers body and shine; protects hair from the elements; and throws in a good bit of moisture to boot. (And yes, it still tackles those tangles.PERFECT CHOICE FOR: All hair types… and especiall..

JOICO: FIXATIF COIFFANT DESIGN WORKS-300ml

JOICO: FIXATIF COIFFANT DESIGN WORKS-300ml

$20.95

JOICO

A light to medium hold, flexible aerosol working, shaping and finishing hairspray with design memory.Unique resin system provides the ultimate in brushable hold with environmental protection.This ultra-fine spray will shape your hair with soft, light to medium hold. layer to finish with additional hold...

JOICO: FLIP TURN VOLUMIZING FINISHING SPRAY-300ml

JOICO: FLIP TURN VOLUMIZING FINISHING SPRAY-300ml

$20.95

JOICO

It’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting styling spray you’ll ever get your hands into: Spritz your locks upside-down, sideways, backwards… however and wherever you need a hit of texture and volume. Our..

JOICO: HAIR SHAKE FINISHING TEXTURIZER SPRAY-100ml

JOICO: HAIR SHAKE FINISHING TEXTURIZER SPRAY-100ml

$20.95

JOICO

That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.PER..

JOICO: HEAT SET BLOWOUT PERFECTING CRÈME-150ml

JOICO: HEAT SET BLOWOUT PERFECTING CRÈME-150ml

$17.25

JOICO

And that’s exactly why we’ve put all the tricks of a good blow dry into a single, brilliant styling product: This all-in-one, Level 3-hold crème reduces your drying time, detangles and defrizzes the friskiest of strands; offers heat protection up to 450 degrees; plus, it layers easily with other styling products for the ultimate, weightless coif.PERFECT ..

JOICO: HUMIDITY BLOCKER FINISHING SPRAY-150ml

JOICO: HUMIDITY BLOCKER FINISHING SPRAY-150ml

$20.20

JOICO

THINK: Washington DC in July. Florida after a mid-winter monsoon. Seattle… well, anytime it rains. That’s when you’ll be reaching for this brilliant bottle of Humidity Blocker – a serious humidity-buster that deposits an invisible shield over your fresh blowout, eliminating those “I can’t believe I even bothered to dry my hair today” moments. PERFE..

JOICO: ICE HAIR ERRATIC MOLDING CLAY FOR UNISEX-10...

JOICO: ICE HAIR ERRATIC MOLDING CLAY FOR UNISEX-10...

$15.70

JOICO

Joico Erratic molding clay 3.4 oz is specially designed to create soft and defined styles. Its formula provides a bendable texture.FEATURES:Fresh cucumber fragranceFor beautiful finishHOW TO USE:Apply a small amount on wet or dry hair Style as desired..

JOICO: ICE Spiker Water-Resistant Styling Glu-150m...

JOICO: ICE Spiker Water-Resistant Styling Glu-150m...

$20.95

JOICO

WATER-RESISTANT STYLING GLUE FOR WICKED GRIP AND FIERCE HOLD!This is the real deal! Unparalled performance!Hard core firmest, fiercest hold possible.\Ability to create any shape, including straight out spikes.Protects and maintains style with vitamins, catalysts and sea kelp.Milk and honey fragrance...

JOICO: INSTATINT TEMPORARY SHIMMER SPRAY-50ml

JOICO: INSTATINT TEMPORARY SHIMMER SPRAY-50ml

$10.45

JOICO

 That’s why our genius can of Instatint from the Cosmic Collection is about to become your new best friend. Spray in as little or as much of this dreamy jewel as your heart desires (it’s infused with a micro-fine metallic shimmer); then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other InstaTint collecti..

JOICO: IRONCLAD THERMAL PROTECTANT SPRAY-233ml

JOICO: IRONCLAD THERMAL PROTECTANT SPRAY-233ml

$20.20

JOICO

We know that it can take great styling tools to get your hair looking just the way you like it; yet we also know that exposure to these thermal gizmos can do a drying, damaging number on your tresses. Which is why you’ll feel oh-so-safe with this bodyguard of styling sprays: IRONCLAD creates a seriously protective barrier between heat and hair, while it ..

JOICO: JOIFIX FIRM FINISHING SPRAY-300ML

JOICO: JOIFIX FIRM FINISHING SPRAY-300ML

$14.85

JOICO

There are those moments in life – say, after a really intense session with an intricate updo, or time well spent with your hot rollers – when you need a forceful hairspray that just won’t let you down; the kind of product designed to stand firm no matter how demanding the ‘do. And this intense-hold non-aerosol Finishing Spray steps up to the plate every ..

JOICO: JOIFIX MEDIUM STYLING & FINISHING SPRAY...

JOICO: JOIFIX MEDIUM STYLING & FINISHING SPRAY...

$15.95

JOICO

Protectants help combat the damaging effects of the sun’s rays. This versatile spray both styles and finishes. Can be sprayed on damp hair and blown dry, or lightly misted over a finished style. It will also protect your hair from humidity. ..

JOICO: JOIGEL FIRM STYLING GEL-250ml

JOICO: JOIGEL FIRM STYLING GEL-250ml

$14.60

JOICO

 We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited tresses a run for their money.PERFECT CHOICE FOR: Hard-to-hold hair. HERE’S HOW: One good dollop ..

JOICO: JOIGEL FIRM STYLING GEL-Litre

JOICO: JOIGEL FIRM STYLING GEL-Litre

$32.20

JOICO

We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited tresses a run for their money.PERFECT CHOICE FOR: Hard-to-hold hair. HERE’S HOW: One good dollop worked..

JOICO: JOIGEL MEDIUM STYLING GEL-250ml

JOICO: JOIGEL MEDIUM STYLING GEL-250ml

$14.60

JOICO

YOU WANT HOLD. You want shine. You want pliability and movement. But you don’t want someone saying, “Hey, you’ve got product in your hair.” Which is exactly why you will adore our right-in-the-middle Styling Gel, designed to deliver just the right stuff–plus moisture, body, and volume–in one fell swoop.PERFECT CHOICE FOR: All hair types that need m..

JOICO: JOILOTION SCULPTING LOTION-300ml

JOICO: JOILOTION SCULPTING LOTION-300ml

$13.60

JOICO

A light hold, alcohol-free blow-dry, sculpting and setting lotion.Conditions and shields against daily environmental stress.This versatile, shine-enhancing, styling lotion gives the option to set or blow-dry your hair to create shape, fullness and body. Apply to damp hair and comb through for sleek, sexy wet looks...

JOICO: JOIMIST FIRM FINISHING SPRAY-300ml

JOICO: JOIMIST FIRM FINISHING SPRAY-300ml

$20.95

JOICO

How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled you coiffed in the a.m., and reproduce it like magic it in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight.PERFECT CHOICE FOR: Fine or coarse hair, this pick gets the job done for..

JOICO: JOISHAPE SHAPING & FINISHING SPRAY-300m...

JOICO: JOISHAPE SHAPING & FINISHING SPRAY-300m...

$20.95

JOICO

Like a hairspray that doesn’t leave you with helmet head; allows for a bit of swing and shaping; and makes it perfectly okay to take a brush to your freshly-spritzed locks without worrying that you’ve just undone all your work. Kind of like our famous JoiShape Finishing Spray. In fact, exactly like our JoiShape Finishing Spray.PERFECT CHOICE FO..

JOICO: JOIWHIP FIRM HOLD DESIGN FOAM-300ml

JOICO: JOIWHIP FIRM HOLD DESIGN FOAM-300ml

$20.95

JOICO

Every artist needs their favorite tool… and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair masterpiece you choose to create. Trust us, your work will shine and tower over the rest of them.PERFECT CHOICE FOR: All hair types crave JoiWhip Design Foam, but fine, limp locks are the most ..

JOICO: K-PAK CLARIFYING PROFESSIONAL  SHAMPOO-300m...

JOICO: K-PAK CLARIFYING PROFESSIONAL SHAMPOO-300m...

$17.55

JOICO

Unlike most clarifiers on the market, ours doesn’t suck the life out of delicate hair, but leaves it moisturized and shiny, while providing a unique smooth slip for wet combing.PERFECT CHOICE FOR:Everyone – even hard-core swimmers. Our lightweight formula won’t overwhelm fine hair, yet is rich and nourishing enough to impact thicker strands; even those e..

JOICO: K-PAK CLARIFYING PROFESSIONAL  SHAMPOO-Litr...

JOICO: K-PAK CLARIFYING PROFESSIONAL SHAMPOO-Litr...

$39.90

JOICO

Unlike most clarifiers on the market, ours doesn’t suck the life out of delicate hair, but leaves it moisturized and shiny, while providing a unique smooth slip for wet combing.PERFECT CHOICE FOR:Everyone – even hard-core swimmers. Our lightweight formula won’t overwhelm fine hair, yet is rich and nourishing enough to impact thicker strands; even those expos..

JOICO: K-PAK COLOR THERAPY CONDITIONER-300ml

JOICO: K-PAK COLOR THERAPY CONDITIONER-300ml

$20.95

JOICO

It not only protects your color investment (which, we know, is not insignificant these days), but actually hydrates and repairs hair at the same time. How’s that for therapy?PERFECT CHOICE FOR: Color-treated, structurally-weak hair that’s been highlighted or lightened.THE INSIDE SECRET: It’s one simple bottle… but chockfull of high-tech ingredients..

JOICO: K-PAK COLOR THERAPY CONDITIONER-Litre

JOICO: K-PAK COLOR THERAPY CONDITIONER-Litre

$46.70

JOICO

It not only protects your color investment (which, we know, is not insignificant these days), but actually hydrates and repairs hair at the same time. How’s that for therapy?PERFECT CHOICE FOR: Color-treated, structurally-weak hair that’s been highlighted or lightened.THE INSIDE SECRET: It’s one simple bottle… but chockfull of high-tech ingredients..

JOICO: K-PAK COLOR THERAPY DRY OIL SPRAY - 212ml

JOICO: K-PAK COLOR THERAPY DRY OIL SPRAY - 212ml

$22.60

JOICO

Sure it gives you a knockout gleam… but it also protects precious color, creates a certain silkiness, and fights flyaways to boot.PERFECT CHOICE FOR: Any hair type, texture (even the frizz-prone), or color–it’s also color-safe on delicate blonde shades.THE INSIDE SECRET:  Sustainable natural oils (Sunflower, Jojoba, and African Manketti) reple..

JOICO: K-PAK COLOR THERAPY LUSTER LOCK INSTANT SHI...

JOICO: K-PAK COLOR THERAPY LUSTER LOCK INSTANT SHI...

$26.20

JOICO

Introducing K-PAK Luster Lock: our instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use, prepare yourself for #lustworthylocks.PERFECT CHOICE FOR: All color..

JOICO: K-PAK COLOR THERAPY LUSTER LOCK INSTANT SHI...

JOICO: K-PAK COLOR THERAPY LUSTER LOCK INSTANT SHI...

$41.75

JOICO

Introducing K-PAK Luster Lock: our instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use, prepare yourself for #lustworthylocks.PERFECT CHOICE FOR: All color-tre..

JOICO: K-PAK COLOR THERAPY LUSTRE LOCK MULTI-PERFE...

JOICO: K-PAK COLOR THERAPY LUSTRE LOCK MULTI-PERFE...

$26.20

JOICO

Luster Lock Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula — safeguarding gorgeous hair color for healthy, strong, shiny hair.HAIR TYPE:Ideal for any hair type, color, texture, or length.HERE’S WHY YOU’LL LOVE IT.The dual-phase formula creates a lotion-like dose of nourishment with every shake of the bottle. Loc..

JOICO: K-PAK COLOR THERAPY RESTORATIVE STYLING OIL...

JOICO: K-PAK COLOR THERAPY RESTORATIVE STYLING OIL...

$22.60

JOICO

Sometimes, when folks hear the word “oil,” they run for the hills; after all, it’s got that rep of weighing hair down and leaving it greasy. No worries here.PERFECT CHOICE FOR: All hair types that want conditioning, smoothing, strengthening, and color protection. Isn’t that pretty much everyone.THE INSIDE SECRET: Quadrabond Peptide Complex attacks ..

JOICO: K-PAK COLOR THERAPY SHAMPOO-Litre

JOICO: K-PAK COLOR THERAPY SHAMPOO-Litre

$46.70

JOICO

Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.PERFECT CHOICE FOR: All color-treated hair will benefit, but special perks for tresses tha..

JOICO: K-PAK CONDITIONER - 300ml

JOICO: K-PAK CONDITIONER - 300ml

$20.95

JOICO

Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength so nothing tangles with your tresses again.PERFECT CHOICE FOR: E..

JOICO: K-PAK CONDITIONER - Litre

JOICO: K-PAK CONDITIONER - Litre

$46.70

JOICO

Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength so nothing tangles with your tresses again.PERFECT CHOICE FOR:Everyone. An..

JOICO: K-PAK DEEP PENETRATING RECONSTRUCTOR - 150m...

JOICO: K-PAK DEEP PENETRATING RECONSTRUCTOR - 150m...

$22.60

JOICO

In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.PERFECT CHOICE FOR: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, ch..

JOICO: K-PAK DEEP PENETRATING RECONSTRUCTOR - Litr...

JOICO: K-PAK DEEP PENETRATING RECONSTRUCTOR - Litr...

$75.05

JOICO

In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.PERFECT CHOICE FOR: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, ch..

JOICO: K-PAK H.K.P PROFESSIONAL-350ml

JOICO: K-PAK H.K.P PROFESSIONAL-350ml

$17.35

JOICO

 Liquid Protein Chemical Perfector is a pure liquid form of human hair keratin protein that improves chemical services as a porosity equalizer when used for color or to improve hair’s strength and integrity when perming or straightening.FEATURES AND BENEFITS:When used with perming or straightening, H.K.P. strengthens hair and results in improve..

JOICO: K-PAK INTENSE HYDRATOR - 250ml

JOICO: K-PAK INTENSE HYDRATOR - 250ml

$21.30

JOICO

Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air. PERFECT CHOICE FOR:  Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes. THE INSIDE..

JOICO: K-PAK INTENSE HYDRATOR - Litre

JOICO: K-PAK INTENSE HYDRATOR - Litre

$56.60

JOICO

Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air. PERFECT CHOICE FOR:  Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes. THE INSIDE ..

JOICO: K-PAK LIQUID RECONSTRUCTOR - 300ml

JOICO: K-PAK LIQUID RECONSTRUCTOR - 300ml

$26.65

JOICO

We took everything amazing about our award-winning Reconstructor, and tweaked it into a light, liquid formula that’s ideal for those with fine, fragile hair in need of a featherweight miracle-worker. You’ll love the spray-on application targeted specifically to hair that requires light-as-air care.  PERFECT CHOICE FOR: Fine, lifeless, damag..

JOICO: K-PAK PROFESSIONAL CUTICLE SEALER-Litre

JOICO: K-PAK PROFESSIONAL CUTICLE SEALER-Litre

$39.90

JOICO

K-PAK Professional Cuticle Sealer smoothens and tightens the cuticle, locks in curls and color and reduces PH swelling to restore hair back to its natural state of 4.5 - 5.5. It is a vital step in all color services and compliments all other alkaline hair treatment performed in the salon.FEATURES AND BENEFITS:Cuticle is locked down and sealed.Any sign of..

JOICO: K-PAK RECONSTRUCT SMOOTHING BALM - 200ml

JOICO: K-PAK RECONSTRUCT SMOOTHING BALM - 200ml

$22.60

JOICO

This heat-activated styling tool tames frizz into submission, while leaving behind a shield of protection that keeps hair luminously sleek and straight.PERFECT CHOICE FOR: Anyone who’s ever blow-dried or ironed their unruly hair into fabulous flatness… only to walk outside and watch the frizzle return faster than they could say, “Hat please.”TH..

JOICO: K-PAK RECONSTRUCT THERMAL DESIGN FOAM - 300...

JOICO: K-PAK RECONSTRUCT THERMAL DESIGN FOAM - 300...

$22.60

JOICO

Then throw in an alcohol-free formula, plus ingredients that deliver exceptional body and bounce while protecting hair against damage. You get all of the above – and more – in one mighty can     of K-PAK Design Foam.PERFECT CHOICE FOR: Any hair type needing body and volume with flexible, medium hold and a defense against dryness.THE IN..

JOICO: K-PAK REVITALUXE BIO-ADVANCED RESTORATIVE T...

JOICO: K-PAK REVITALUXE BIO-ADVANCED RESTORATIVE T...

$26.20

JOICO

After just one encounter with Revitaluxe, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application. Singing yet? We’ve saved you a spot on the roof…PERFECT CHOICE FOR: Any hair type/shape/length/texture/color that’s seen damage and wants an immediate resc..

JOICO: K-PAK REVITALUXE BIO-ADVANCED RESTORATIVE T...

JOICO: K-PAK REVITALUXE BIO-ADVANCED RESTORATIVE T...

$39.90

JOICO

After just one encounter with Revitaluxe, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application. Singing yet? We’ve saved you a spot on the roof…PERFECT CHOICE FOR: Any hair type/shape/length/texture/color that’s seen damage and wants an immediate rescueTHE..

JOICO: MOISTURE CO+WASH WHIPPED CLEANSING CONDITIO...

JOICO: MOISTURE CO+WASH WHIPPED CLEANSING CONDITIO...

$22.60

JOICO

With one-stop washing, Moisture Co+Wash not only merges shampoo and conditioner into a conveniently single maneuver, but actually infuses dry, brittle hair with the kind of nourishing ingredients you normally get from a deep-conditioning treatment. Plus, we threw in a cool dispensing system that puts a dollop of this sulfate-free, ultra-rich, aerated cre..

JOICO: MOISTURE RECOVERY CONDITIONER-300ml

JOICO: MOISTURE RECOVERY CONDITIONER-300ml

$15.75

JOICO

Fortunately, it only takes a minute for our intensely-hydrating Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.PERFECT CHOICE FOR: Dry-to-extremely-dry hair that’s dying for a drinkTHE INSIDE SECRET: Marine botanicals, Sea Kelp, Brown Algae..

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