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JOICO

Brand: JOICO
WE SOOO GET IT:There are days when a full-on shampoo just doesn’t make the schedule. Or days when your hair just needs a little something-something… even if it’s merely the scent of a freshly-washed coif. The answer, invariably, is our Instant Refresh Dry Shampoo…magic-in-a-can that literally b..
$20.95
Brand: JOICO
We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that make..
$58.35
Brand: JOICO
Our color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.PERFECT CHOICE FOR: Naturally dark-brunette hair with salon highlights.THE INSIDE SECRET: Multi-Spectrum Defense Complex helps protect..
$17.55
Brand: JOICO
Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a ..
$15.00
Brand: JOICO
Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.PERFECT CHOICE FOR: Blondes (especially platinum) and gray/silver hair.THE INSIDE SECRET: Multi-Sp..
$17.55
Brand: JOICO
The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here...
$15.00
Brand: JOICO
In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.PERFECT CHOICE FOR: Those with color-treated hair looking to preserve the integrity of both shade a..
$39.90
Brand: JOICO
Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.THE INSIDE SECRET: It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and ..
$15.00
Brand: JOICO
Maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?PERFECT CHOICE FOR: Blonde or gray hair that wants to stay calm, cool, and perfected.THE INSIDE SECRET: Our Multi-..
$36.40
Brand: JOICO
Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It’s a honey of a way to care for your hair.PERFECT CHOICE FOR: Light-to-medium brown hair with salon or natural-gold highlights.THE INSIDE SECRET: Multi-Spectrum De..
$17.55
Brand: JOICO
In fact, the richest, most sumptuous manes have delicious, dimensional tones of honey and gold–strands that seem to dance in the light. Until they don’t. And that’s when Color Infuse Brown Shampoo comes to the rescue, enhancing those highlights and illuminating those naturally paler pieces like ..
$15.00
Brand: JOICO
It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might.PERFECT CHOICE FOR: Any shade of red (from nature or not)… ginger, scarlet, and everything in between.THE INSIDE SECRET: Multi-Spectrum Defense Complex pair..
$17.55
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