JOICO

JOICO: BLONDE LIFE BRIGHTENING CONDITIONER-1ltrs

We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind...

$58.35

JOICO: BLONDE LIFE BRIGHTENING MASQUE-150ml

This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfecti...

$25.95

JOICO: BLONDE LIFE BRILLIANT GLOW BRIGHTENING OIL-100ml

Get ready for a blast of crystal-clear shine and softness — the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lighte...

$27.65

JOICO: COLOR BALANCE BLUE CONDITIONER-300ML

Our color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.PERFECT CHOICE FOR: Naturally dark-brunette hair with salon highlights.THE INSIDE SECRET:...

$17.55

JOICO: COLOR BALANCE BLUE SHAMPOO-300ML

Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly e...

$15.00

JOICO: COLOR BALANCE PURPLE CONDITIONER-300ml

Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.PERFECT CHOICE FOR: Blondes (especially platinum) and ...

$17.55

JOICO: COLOR BALANCE PURPLE SHAMPOO-300ML

The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen ha...

$15.00

JOICO: COLOR ENDURE SULFATE-FREE CONDITIONER-1lt

In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.PERFECT CHOICE FOR: Those with color-treated hair...

$39.90

JOICO: COLOR ENDURE VIOLET SULFATE-FREE CONDITIONER-300ml

Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.THE INSIDE SECRET: It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Com...

$15.00

JOICO: COLOR ENDURE VIOLET SULFATE-FREE SHAMPOO-1ltr

Maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?PERFECT CHOICE FOR: Blonde or gray hair that wants to stay calm, cool...

$36.40

JOICO: COLOR INFUSE BROWN CONDITIONER-300ML

Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It’s a honey of a way to care for your hair.PERFECT CHOICE FOR: Light-to-medium brown hair with salon or natural-gold hig...

$17.55

JOICO: COLOR INFUSE BROWN SHAMPOO-300ml

In fact, the richest, most sumptuous manes have delicious, dimensional tones of honey and gold–strands that seem to dance in the light. Until they don’t. And that’s when Color Infuse Brown Shampoo comes to the rescue, enhancing those highlights an...

$15.00

JOICO: COLOR INFUSE RED CONDITIONER-300ml

It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might.PERFECT CHOICE FOR: Any shade of red (from nature or not)… ginger, scarlet, and everything in between.THE INSID...

$17.55

JOICO: COLOR INFUSE RED SHAMPOO-300ml

We thought it was only fair to give our favorite Gingers their very own shampoo… one that brings on a rosy glow, and puts color-stripping to a screeching halt. Then we went one better: by adding ingredients that amp up the shine factor and put fri...

$15.00

JOICO: CURL CO+WASH WHIPPED CLEANSING CONDITIONER -245ml

Something that cleanses and nourishes your hair in a single move. Something that zaps the frizz. And even more importantly…something that leaves you with perfectly healthy, shiny, textured tendrils day after day. And we’ve got just the thing: Curl...

$22.60